Unlike most marketing where you start your targeting efforts with your 'best guess' of who you think your ideal target is and where they might be 'hanging out' so you can position yourself in front of them with an interesting offer, we start with very clear data that tells us who is looking for you RIGHT NOW.
Plus, we know EXACTLY where they are so we don't have to guess anymore!
Now, before we get too far it's important to understand that each of us has our own digital signature - essentially our online personality that is unique as your finger prints.
Like it or not, your behavior (and that or your potential patients) is being tracked and recorded and our data partner has relationships with 400+ data providers that are tracking online activities of.....well, everyone!
Everything from the TV shows you watch, food you eat, cars you drive, political affiliations, online shopping habits, information you're looking at online, videos your watching, etc. is being recorded and it's this information that gives us the insight we need to figure out who your 3% is that's ready to take action now.
These provider relationships also include payment processors, which ties everything you do to CURRENT contact information (Name, Address, Phone and Email) every time a purchase is made.
Now, to put this information to work helping you get dozens of 'ready-to-buy' dental implant patients in your chair each month, we seed our data collection system with at least 1,000 keywords people could use to search for dental implants.
We also give the system a specific geographic area (only 1 practice per geographic area) to work with so you can rest easy knowing the prospects we'll be generating are actually in your basic service area.
Once the system has been setup with the target keywords and geographic target area, it puts out sensors looking for 'alerts', which are essentially actions that indicate someone is actively looking for the services you provide.
The entire system is currently capturing over 50 billion of these 'alerts' each day and at the end of each week, a new list of targeted prospects is created for you based on the specific search terms we've identified as indicators for someone ready to take action soon.